BUSINESS & BRAND
GEO Strategy Sprint
A senior-led sprint to understand how your organisation or brand appears in AI-generated search and build the strategy to show up clearly, credibly and consistently
A senior-led sprint to see how your organisation appears in AI-generated answers, and to build the strategy that makes that picture accurate.
AI systems are forming a picture of your organisation from your content, your reputation, your positioning and everything else attached to your name. They are using it to answer the questions your customers, stakeholders and partners are asking now.
Most organisations have no idea what that picture looks like, whether it is accurate, or whether it is doing them any good.
Generative Engine Optimisation, GEO, is the discipline of shaping how you appear in those answers. The common mistake is to treat it as a search problem. Being found is a search problem; being described accurately is a reputation one. This is not a new discipline so much as the structural logic of public relations made machine-readable, which is why the organisations that show up clearly are rarely the ones with the best SEO. They are the ones with the clearest, most joined-up communications story.
This is for you if…
You've started asking — or being asked — where your organisation shows up in AI search, and you don't have a clear answer
You're investing in content or thought leadership and want to make sure it's working in an AI-driven world
Your SEO is strong but you suspect your GEO is a different story
You're repositioning, relaunching or rebuilding trust — and need to make sure the right narrative travels
You lead a comms, marketing or brand team and want to get ahead of this before your competitors do
You advise clients on AI and digital strategy and need a sharp, senior-led GEO framework
What you’ll get
A clear picture of how AI systems currently describe you, and where the gaps are
A principles framework connecting GEO to your brand, reputation and communications strategy
A prioritised action plan your team can run with, sequenced over 30, 60 and 90 days
What the sprint delivers
The sprint runs across three modules, each with a clear deliverable. You can commission all three as a full sprint, or start with Module 1 as a standalone diagnostic.
Module 1 — The GEO Audit A structured diagnostic of how your organisation currently appears across key AI tools — ChatGPT, Perplexity, Google AI Overviews and others. I map your visibility, assess whether your key messages and expertise are being accurately reflected, and identify where competitors are appearing instead of you.
You'll receive: a clear visibility report with priority gaps identified and an honest assessment of where you stand.Module 2 — GEO Principles & Strategic Framing A focused working session that connects GEO to your brand, reputation and integrated communications strategy. Not your tech stack — your story. I look at what's driving your current visibility, what strategic choices you face, and how GEO fits into and strengthens your wider communications approach.
You'll receive: a tailored principles framework with clear strategic implications for your brand, content and comms planning.Module 3 — The GEO Action Plan A clear, prioritised roadmap covering content and messaging recommendations, authority-building strategy, channel and format changes, and a measurement framework. Practical, sequenced and built for your team to deliver, with 30/60/90-day priorities so you know exactly where to start.
You'll receive: a practical action plan ready to hand to your team, not a 40-page strategy document that gathers dust.
The best place to start is finding out what that picture already looks like.