My services
Senior strategy across brand, reputation and communications: as a defined project, focused sprint, or ongoing support.
Some clients come with a complex, high-stakes brief; others need help sharpening a proposition or a campaign, or equipping their teams for what comes next. I can pick it up at any point: clarifying direction, developing the work, or improving how it gets done.
What follows is a guide. If you don’t see exactly what you need, or you’re not sure where your challenge fits, we can work it out together.
I work across three connected areas: business and brand, creative and communications, and people, process and capability.
HOW I WORK
01
Business & brand
Supporting the core direction, innovation and growth of your organisation.
Business planning and leadership counsel
Purpose, goals and KPIs frameworks
Brand and value proposition development
Product, service and IP design
02
Creative & communications
Developing creative strategy for marketing, reputation and internal briefs.
Audience, stakeholder, cultural insight generation
Communications planning; workshops, sprints
Creative development; social and cultural movements, campaigns, content, messaging
Integrated plan design and implementation
03
People, process & capability
Establishing the teams, tools and processes that make communications land.
Strategic planning tools and frameworks
Up-skilling and strengthening teams
AI, data, strategy and creative-strategy training
Culture change and collaboration techniques
Some of my signature products & services
Not every brief needs a full engagement. Sometimes a workshop, a working session or a focused review is exactly the right starting point. If you're not sure what you need, or have a query about facilitation, get in touch and we'll work it out together.
‘How do we get corporate, brand and marketing working to one plan?’
Reputation, Brand & Marketing Strategy
Senior counsel to align reputation, brand and marketing around a clear strategic spine, so every decision, message and plan works harder and holds together under scrutiny.
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‘We can’t explain what we do clearly or consistently. Where do we start?’
Brand & Story Clarity Sprint
A focused sprint to sharpen your value proposition, narrative and messaging, so your organisation can speak clearly, consistently and compellingly about what it does and why it matters.
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‘We want to change what people think and do, not just what they see.’
Purpose, Behaviour & Movement Lab
Collaborative strategy and creative direction for organisations driving social, cultural or behaviour change; turning purpose and ambition into credible, movement-style programmes that move people.
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‘When someone asks an AI about us, what does it say?’
GEO Strategy Sprint
A senior-led sprint to understand how your organisation appears in AI-generated search, and to build the brand, reputation and content strategy to show up clearly, credibly and consistently.
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‘We’ve got a big moment coming. How can we be sure we make it land?’
Integrated Campaign Blueprint
Insight-led strategies and creative platforms for big moments and campaigns, balancing bold ideas with smart guardrails around risk, trust and reputation. With clear KPIs, ways of working to ensure success.
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‘How do we build the team’s confidence, especially with AI?’
Comms and AI Team Enablement
Tools, training and strategic coaching to help comms, marketing and brand teams plan smarter, use AI with confidence, and collaborate in ways that produce better work with less friction.
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Ways to work together
Project consulting on a defined brief. Fractional or interim strategy leadership, where an organisation needs CSO-level judgement without a permanent hire. Workshops and focused sessions. Advisory support on retainer, for leaders who want someone senior to think with.
ENGAGEMENT TYPES
WHY CLIENTS CALL
I work at the junction of reputation, brand, marketing and internal communications, so I can spot where they are out of sync and design approaches that protect reputation and drive growth rather than trading one against the other. I am adept with research, data and AI, but I use them in service of sharper judgement and better storytelling, not as ends in themselves. Rigour and inspiration, in equal measure.
Some briefs are high stakes. Others simply deserve a fresh perspective.
Both are welcome.
Lisa is a world-class strategist, an empathetic leader and a trusted partner. Her relentless pursuit of the human insight driving what audiences think, feel and do sets her apart from her peers and inspires teams she works with.
Personally, Lisa is a delight to work with - collaborative, generous and hugely supportive of team members’ ideas and ambitions."
STEPHEN JOHNSON, BEHAVIOURAL SCIENTIST, FRSA
Lisa is one of those people who brings calm clarity into situations that could easily become fragmented or political. She instinctively understands how different disciplines need to come together and creates the conditions for that to actually happen.
The result is work that feels both simpler and stronger.
SENIOR COMMUNICATIONS LEADER,
GLOBAL FINANCIAL SERVICES